TORONTO, June 14, 2024 (GLOBE NEWSWIRE) — Volvo Car Canada, a premium global mobility provider, unveils an exclusive campaign for the new fully electric Volvo EX30 in partnership with an iconic global fashion brand. Captured by renowned Canadian photographer Norman Wong, the campaign showcases the vehicle’s versatility through high-fashion looks inspired by its cutting-edge design and technology. This collaboration seamlessly blends the innovative minds of Volvo Cars and a leading fashion retailer, merging the realms of high fashion and top-tier automotive excellence.
The creative direction of this campaign draws inspiration from the EX30’s unique design features, showcasing an infinite number of fashion possibilities in a reimagined carpool. This is brought to life through featuring a cast of various creative talents including Spencer Badu, Jeremy Joo, Isabel Okoro, Mich Mao, Lauren Armstrong, Josh McIntyre, Tre Akula, Austin Banks, David May, Jacqueline Ashton, Dani Roche, Emmanuel Uddenberg.
To learn more about the collaboration, click here. To access campaign videos and imagery, click here.
For further information contact: holly.wilks@narrative.ca / (519) 495 2568
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f6b40ef9-9240-4920-90a9-525bbb222ef3