Thursday, September 19, 2024

Why are so few business travellers using travel apps?

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“Given the volatile state of the world – with growing civil unrest, geopolitical conflicts, and natural disasters – it’s puzzling that many travelers aren’t taking advantage of the latest travel assistance apps, which can provide immediate access to medical and security experts at the touch of a button,” said Frank Harrison, Regional Security Director Americas at World Travel Protection.

One possible reason? Privacy concerns. However, most apps allow users to control their location-sharing settings, masking precise locations within a 3-mile/5-km radius while still providing crucial alerts about nearby risks, said the organization.

Real-time security alerts with travel apps

These apps, which offer real-time security alerts and access to medical assistance, have a proven benefit in enhancing safety for travelers, said World Travel Protection. Many respondents acknowledged the potential impact, with about one-third (31% US; 32% CAN) noting that 24/7 support via an app would be a “game changer.”

Additionally, a quarter (26% in both countries) of business travellers said the app would provide peace of mind, while 29% stated that their families would feel reassured knowing they had such support.

“With cutting-edge technology, travel assistance apps have become a significant differentiator for companies aiming to keep their employees safe while on the move,” Harrison added.

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