October 2, 2024
Halloween 2024 is shaping up to be exciting, with Canadians showing strong enthusiasm and steady spending despite economic challenges. This year, 53% plan to celebrate, and 83% will spend the same or more than last year. Shoppers are preparing earlier, with 47% buying 2-4 weeks ahead—up from 34.6% in 2023—while only 8.7% will shop last minute, down from 18.2% in 2023. Dedicated shopping trips are rising, with 51% making a special trip, compared to 45% last year, and 73% prefer in-store shopping. Value is key this year, with most spending on food, candies, and alcohol.