One way or another, whether with a standalone piece of legislation or without, online sports betting and casino gambling operators could find their advertising subject to more federally approved oversight in Canada.
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Canadian Senators are currently considering a bill proposing to create a nationwide framework for sports betting marketing.
However, a legislative committee heard Tuesday that work is also ongoing on a code outlining responsible gambling advertising practices for broadcasters.
Scott Hutton, vice president of consumer, analytics, and strategy for the Canadian Radio-television and Telecommunications Commission, said that Ad Standards, a not-for-profit self-regulatory organization, and the Canadian Gaming Association, an industry group, are working on the code together.