CBC
Vancouver city council approves new policy for corporate sponsorship naming rights
Vancouver city council has unanimously approved a new policy on corporate sponsorships and naming rights for a range of city-owned assets. A city staff report says the new policy applies to a broader range of assets and programs — including property, services, publications, vehicles, and digital platforms — “to maximize revenue generation opportunities.”Parks are excluded, despite the city considering selling naming rights to public parks earlier this year, as are streets, libraries, and police