Monday, November 25, 2024

Opinion: Seeing is not believing: Protecting your company from deepfakes

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Deepfake hoaxes represent a threat to an organization’s bottom line and brand reputation.

Fraud has long been a concern of many Canadian organizations and it’s only getting worse. Digital fraud, in particular, was up 40 per cent last year. In 2023, Canadians lost $567 million to cybercriminals and other fraudsters. 

Unfortunately, it is likely to continue. Cybercriminals are now using artificial intelligence (AI) technology to further their goals with “deepfakes”  audio and video that mimics real people.  

Deepfake scams are powerful. One Ontario man was convinced to invest more than $10,000 after he saw a video of Justin Trudeau and Elon Musk endorsing an investment platform. Several senior citizens in Newfoundland sent thousands of dollars to fraudsters after receiving a single telephone call, supposedly from a grandchild requesting help. In both cases, the audio and video were nothing more than AI creations. 

Protect your organization 

In a business context, deepfakes are dangerous – and they will only become more convincing over time. Deepfake videos of C-suite executives and other business leaders can be so life-like that employees believe that they are interacting with the real person. Organizations must protect themselves or risk losing everything. 

Unfortunately, no one is completely immune to fraud. You’ll need the right coverage to protect you in case the worst happens.  

Be sure your commercial crime or cyber insurance policy covers you for funds transfer fraud, invoice manipulation or social engineering scams. It’s a good idea to work with an experienced broker who can support you with risk mitigation resources and crisis response coverage to minimize the financial and reputational damage of these scams. 

Remember, these hoaxes not only represent a threat to your organization’s bottom line but also to your brand and your reputation. In some cases, it could even constitute a threat to the safety of your leaders and employees. But taking steps to mitigate risk can change the game completely. 

Jonathan Weekes, Cyber Leader at Hub International, leverages over 13 years of experience in commercial insurance, focusing on professional liability and cyber. 

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