This holiday season, Walmart Canada and Cossette are delighted to present the ‘Holiday Helpers’ campaign – a joyful, Elf on the Shelf-inspired initiative that brings to life the magic of the season, with a special focus on making holiday shopping easier, more affordable, and fun for families across the country.
Departing from traditional holiday ads, the ‘Holiday Helpers’ spot brings a refreshing burst of playfulness to the season. With Walmart associates stepping into the role of spirited ‘elves,’ the campaign turns everyday shopping moments into fun, larger-than-life adventures. It’s a light hearted take on holiday cheer – where joy is found not in the usual heartstring pulls, but in the surprising and delightful ways associates help make the season special for every customer.
“The holidays are a time of joy, tradition, and let’s face it, a bit of chaos – that’s where Walmart steps in,” says Melissa Pereira, director, content and creative at Walmart Canada. “In this campaign, we’ve brought the magic of the season through our Walmart World associates. With the holiday hustle in full swing, we’re here to help customers find amazing gifts without breaking the bank, offering a helping hand when it’s needed most.”
“The Walmart World associates don’t just channel the festive spirit – they embody it,” adds Alyssa Graff, creative director at Cossette. “We’ve turned the ordinary into the extraordinary, crafting a unique holiday experience that blends fun elf antics with heartfelt moments. Beyond saving money and time, it’s about sparking joy and creating lasting memories that families will treasure for years to come.”
‘Holiday Helpers’ comes to life across a robust mix of media channels, including TV, digital, social media, and in-store activations. With its festive flair and engaging storytelling, the campaign is set to resonate with Canadians everywhere, bringing smiles to faces and savings to wallets.