(Bloomberg) — For all the Trump Trade triumphalism and hysteria for AI, it’s been a tough year to make money across markets. Now even the trade that powered US stocks is starting to show signs of wavering.
Most Read from Bloomberg
A fickle Federal Reserve and inflation’s refusal to go quietly has been a recipe for cross-asset malaise. The biggest exchange-traded fund tracking long-dated Treasuries swung violently in 2024 before finishing deeply in the red. Commodities rode the hopes and dreams of Chinese stimulus, up and down. Gains were even squeezed in the safest credits, where spiking yields pushed BlackRock’s $30 billion investment-grade ETF to its worst fourth quarter in eight years.
The one bright spot was equities, and US companies again stole the show. The advance was the furthest thing from a uniform march, though — including Friday, when a normally sleepy year-end session saw the S&P 500 fall as much as 1.7% on no obvious news. That drop capped a year when value and small-cap shares struggled, and the S&P 500’s 25% return masked a gain of half that in its average member.
Ominously, it was also the second shellacking in as many weeks for the one equity strategy that has worked reliably in 2024: momentum investing, or riding the market’s winners. A record year for momentum has rewarded its faithful handsomely — while also raising risk that blowups like Friday’s will become more common.
“Momentum is great until it’s not, until something changes,” said Melissa Brown, head of applied research at SimCorp, which offers factor risk models.
Even with this week’s pullback, the popular quant trade that buys the past year’s top names and sells the losers has gained 31% in 2024, set for the best year ever in data going back to 2002, a S&P Dow Jones index shows.
In short, the stock leaderboard proved remarkably consistent, with Big Tech favorites like Nvidia Corp. and Meta Platforms Inc. sitting steadily at the top. While that’s handed an easy gain to anyone with an index fund, the all-too-familiar setup is adding fuel to concerns that stock gains have become too concentrated and crowded.
That’s against a backdrop of too many twists to count, starting with a US central bank that was at times dovish, then hawkish again, and encompassing everything from worldwide election drama and simmering geopolitical tension to China’s varying postures toward economic stimulus.
So numerous were the cross-currents that a strategy built for all-weather success, the multi-asset portfolio model known as risk parity, ended the year roughly unchanged, as measured by the RPAR Risk Parity ETF.
Big Mo
The momentum strategy, an approach widely used by quantitative traders and backed by academic research, captures the tendency for market trends to persist for a while, whether it’s because more investors are jumping in or are late to absorb new information. It reallocates into recent winners in every rebalance, helping it capture medium- to long-term trends.
That has happened this year. In addition to betting big on tech, momentum managed to break out of its summer doldrums by adding more cyclical names that ended up profiting from Donald Trump’s victory, says Bruno Taillardat, head of smart beta at Amundi.
The strategy’s whopping gains have intensified worries that momentum has now become self-fulfilling in stocks, especially with the growing dominance of passive funds.
“Another consideration is the growing propensity of investors to use price momentum as a key factor in their investment strategy,” Michael Wilson, chief US equity strategist at Morgan Stanley, wrote in a Sunday note. “Many investors have let their winners run, given the lack of mean reversion in the past several years.”
He pointed to one anomaly: The S&P 500 has managed to keep rallying, despite the small number of its members that are rising above their 200-day moving average.
Where Value Won
In credit, buying bonds issued by companies with higher stock momentum has also been a winning strategy in 2024, says Patrick Houweling, head of quant fixed income at Robeco. But in a risk-on year, the value factor – or buying bonds with unusually wide spreads – has fared the best.
That’s unlike the stock market, where the cheapest shares have underperformed and extended momentum gains have only made the winners more expensive relative to the losers. Such wide valuation spreads might be fueling higher volatility in the strategy, 22V strategists led by Dennis DeBusschere wrote in a note.
S&P’s momentum index dropped 0.7% this week as the S&P 500 pared gains to just 0.7%.
“Outside of periods of acute shock, the PE spreads in momentum rarely get above current levels,” the team said, referring to the difference between the price-earnings ratios of high-momentum stocks and those of lower-momentum shares. “Room for another sharp increase in momentum looks increasingly limited.”
Yet another explanation for equity momentum’s strength is that tech has become a uniquely resilient winner, thanks partly to the artificial intelligence boom. Even a recession may not be enough to hurt the sector, given their earnings and balance sheet strength, UBS strategists led by Maxwell Grinacoff wrote in their 2025 outlook.
“We do not see much that could derail the momentum train, outside of AI faltering,” they said. “As the old saying goes: ‘If it ain’t broke, don’t fix it.’”
Still, with valuations stretched, and after Friday’s swoon, some investors may be wondering just how long momentum’s impressive streak can persist without a break.
