Adventure World has unveiled a new Canada campaign going beyond breathtaking landscapes and iconic sights and inviting Aussie travellers to MAKE TRAVEL MATTER by giving back to the destinations they explore.
Through the innovative MAKE TRAVEL MATTER program, starting this month, travellers can add meaningful experiences to their Canadian adventures. Imagine participating in a wildlife conservation project, supporting local communities through cultural exchange programs, or contributing to sustainable tourism initiatives. These enriching experiences create lasting memories while making a positive impact on the incredible places you visit.
Adventure World has joined forces with the Canadian experts to curate their exceptional Canada campaign. Partners include Destination Canada, Destination British Columbia, Tourism Calgary, Banff Lake Louise Tourism, Rocky Mountaineer, VIA Rail, Tourism Yukon, Travel Manitoba, and Ontario Tourism.
Canada’s Onwha Lumina in winter.
The immersive campaign will unfold across various print and digital channels, including partnerships with News Limited and Australian Geographic, alongside targeted content on Adventure World’s owned channels. This captivating storytelling will showcase Canada’s breathtaking beauty in all four seasons, enticing travellers to explore the country’s year-round magic.
Adventure World head of sales, Andrew Eddy, emphasised the significance of Canada for Australian travellers.
“Canada is a high booking value destination for agents,” Eddy said. “Australian travellers are increasingly drawn to Canada’s diverse experiences, and they’re eager to travel throughout the year. This campaign offers a compelling blend of adventure, cultural immersion, and the opportunity to make a positive impact. We’re confident it will inspire unforgettable Canadian journeys for your customers.”