A major driver of Sunbabe’s popularity is its vibrant community of customers, known as “Sunbabes.” Many share their results on social media platforms like Instagram and TikTok, showcasing how the Solar Hair Lightener works on different hair types and colours. Sunbabe actively engages with these posts, sharing testimonials to highlight the diverse results—from soft caramel highlights on dark-brown hair to brighter, beachy tones on lighter shades.
With an average rating of 4.8 stars from more than 1,400 verified Google reviews, the feedback is overwhelmingly positive. Users frequently praise the product for its effectiveness and gentleness, with one reviewer noting, “I’ve always been afraid of bleach, but this product gave me the highlights I’ve always wanted without the damage.”
Shaping the Future of At-Home Hair Care
With the rising trend of at-home beauty solutions, products like Sunbabe’s Solar Hair Lightener are gaining popularity. Professional lightening treatments can be expensive, often costing more than $200, whereas the Solar Hair Lightener is priced at an accessible $39. For many, achieving similar results at home for a fraction of the cost is a welcome alternative, saving money that might go toward other essentials.
Sunbabe’s commitment to accessible, natural beauty continues with the planned release of complementary products next year, aimed at enhancing the lightened look while prioritizing hair health.
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