By Kantaro Komiya and Yoshifumi Takemoto
TOKYO (Reuters) – Some unions are born of necessity, others from convenience. In the case of Honda and Nissan’s potential merger, it is mostly defensive as Chinese rivals take the world by storm.
While the challenge from China’s seemingly boundless EV expertise looms large for all traditional automakers, for Japan it represents a threat to the vast car-manufacturing supply chain that has been the country’s economic engine for years.
Honda, Japan’s second-largest car company, and Nissan, its third-largest, are in talks to deepen ties, including the possibility of setting up a holding company, two people familiar with the matter said on Wednesday. The automakers are discussing a potential merger, one of the people said.
Like other foreign carmakers, both Honda and Nissan have lost ground in China, the world’s biggest auto market, as BYD and other domestic brands win over consumers with EVs and hybrids loaded with innovative software.
Honda reported a 15% drop in quarterly profit last month, hit by the decline in China and has been scaling back its workforce there. Nissan – a long-struggling company – plans to cut 9,000 jobs globally and manufacturing capacity by 20% due to slumping sales in China and the United States.
Sanshiro Fukao, an executive fellow at the Itochu Research Institute in Tokyo, warns that the speed at which Chinese EV makers have been able to innovate means that Honda and Nissan have “no time” to pursue business as usual.
“We’re no longer in the age where carmakers would join together, churn out profits through economies of scale and then reinvest them in a five-year restructuring plan.”
Others note that any steep decline for Japan’s auto industry would be particularly painful. It’s the strongest sector in the world’s fourth-largest economy and Japan’s position in other key industries such as consumer electronics and chips has waned over the years.
“For Japan, it’s ultimately all about cars. If the auto industry doesn’t improve, then the whole of Japanese manufacturing will not get better,” said Takumi Tsunoda, a senior economist at Shinkin Central Bank Research Institute.
THE DIGITAL SHIFT
Japan’s automotive supply chain totalled around 60,000 companies as of May this year, according to a survey by research firm Teikoku Databank. Total business transactions were estimated at 42 trillion yen ($270 billion), equivalent to 7% of nominal GDP in the 2023 fiscal year.
Broadly, the industry employs more than 5 million people, representing 8% of the entire workforce, according to the Japan Automobile Manufacturers Association.