Often associated with ‘golden age’ passengers, the cruise industry is seeing a significant shift in passenger demographics, with the average age dropping by 11 years since the pre-pandemic period.
This trend is highlighted by the analysis of data from 500,000 passengers by Cruise.co.uk, revealing a decrease from an average age of 66 in 2019 to 55 in 2024. The data underscores how the industry has adapted to attract a younger clientele.
The Surfside neighbourhood on Icon of the Seas is custom-built for familiies. (Photo Credit: Eric Bowman)
A major contributor to this change is the trend towards multi-generational travel, where families of various age groups choose to travel together. As well, the introduction of new ships equipped with family-friendly attractions – like Royal Caribbean’s Icon of the Seas – along with diverse itineraries to worldwide destinations, also plays a role in appealing to a broader demographic.
Industry experts highlight the unparalleled experiences and value offered by cruises, making them an increasingly popular choice across various age groups.
New ships boasting family-centric amenities and itineraries to exotic destinations worldwide further enhance the appeal. These offerings not only meet the needs of traditional cruise-goers but also intrigue younger travellers seeking adventure and novelty. The ability of cruises to blend relaxation with exciting explorations is a significant attraction.
Tony Andrews, managing director of cruise.co.uk, said: “These findings are clear evidence of cruise’s growing appeal to a wider audience.
Cruise passengers at the pool onboard Norwegian Sky (photo by Lauren Bowman)
“As new ships and itineraries emerge, passengers of all ages are discovering that a holiday at sea offers a host of one-of-a-kind experiences, both onboard and ashore, with activities designed to appeal to all tastes. When coupled with unbeatable value for money, it really does make cruise the go-to getaway for more people than ever before.”
Further evidence of this trend is provided by Seascanner, Cruise.co.uk’s sister company, which reported a decrease in the booked passengers’ average age to 42 years in 2024, down from 45 years in 2022, suggesting that the trend continues.