The 34-piece offering, which includes classic performance styles and casual favorites, features archival Disney graphics as well as elevated takes on imagery of Mickey Mouse & Minnie Mouse, blending the magic of Disney with the product innovation of lululemon.
The companies are celebrating the collection through their “Happily Ever Active” campaign, encouraging guests to celebrate the joy of movement. Across social media, the campaign will feature lululemon Ambassadors – NBA Star Jordan Clarkson; Ice Dancer & Olympian Piper Giles; Runner and TV Personality Matt James; Olympian and Runner Colleen Quigley; and Peloton Instructor Cody Rigsby – as they showcase and celebrate their own personal forms of joy and movement alongside Mickey Mouse.
Lululemon and Disney have launched a 34-piece limited-edition collection blending Disney nostalgia with Lululemon’s performance and casual styles.
The ‘Happily Ever Active’ campaign celebrates movement with ambassadors like NBA’s Jordan Clarkson and Olympian Colleen Quigley.
The collection is available online and in stores worldwide, featuring items like Align Tights and the Define Jacket.
“Disney and lululemon are two of my favorite brands, so this is a dream collaboration for me,” said Matt James. “With this new collection, Disney and lululemon are coming together to celebrate joy, nostalgia, and movement, which I know a lot of people are going to love. I can’t wait to rock the products, especially next time I visit Disney!”
“What I love most about this collaboration is that the premium quality, fit, and feel of lululemon is perfectly paired with the colors, energy, and nostalgia of Disney,” said Colleen Quigley. “Some of my favorite lululemon styles – like the Align Tights and Define Jacket – are reimagined with magical Disney prints and logos, which is extra special. I’m excited for this collection to become part of my everyday wardrobe!”
The collection launches online globally at lululemon.com beginning November 12, with availability in lululemon stores on November 12 in North America and November 13 in Europe and Asia Pacific. Select pieces from the collection will also be available at DisneyStore.com, select Disney Stores in North America, select locations at Walt Disney World Resort, and in the near future at select locations at Disneyland Resort.
Key products in the collection include:
- Disney x lululemon Align™ *Tank Top
- Disney x lululemon Align™ *High-Rise Pant 25″
- Disney x lululemon *Define Jacket Nulu
- Disney x lululemon *Hotty Hot High-Rise Short 4″
- Disney x lululemon *Fleece Oversized Hoodie
- Disney x lululemon *Steady State Crew
- Disney x lululemon *Steady State Pullover Hoodie
- Disney x lululemon *Pace Breaker Linerless Short 7″
- Disney x lululemon *Everywhere Belt Bag 1L
- Disney x lululemon *Textured Fleece Bucket Hat
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)