“We are shocked and disagree with the decision and will appeal to the Federal Court of Appeal, including the $39 million administrative monetary penalty. To clarify, this ruling has no impact on the continuation of offering this value-added service to consumers. We believe our guests make informed purchase decisions and remain confident our online booking fee is presented in a way that fully complies with the spirit and letter of the law,” Cineplex said in a statement.
The Competition Tribunal, a federal agency charged with deciding cases on competition grounds, on Monday sided with the federal Competition Bureau in claiming Cineplex engaged in deceptive pricing of movie tickets by not presenting up front a mandatory $1.50 fee for cinemagoers booking seats online.
“The Tribunal determined that…