The Canadian gaming industry has witnessed explosive growth in revenue and market engagement since 2021, fueled by changes in the regulatory landscape and a diverse community of players. This gaming industry generated over $3 million in revenue in 2021. The market has grown significantly in the last three years, and it’s expected to generate over $362 million in 2024. This dynamic transformation has presented new opportunities for players, advertisers, operators, and developers to engage with a diverse and growing audience. Here are five key gaming trends shaping the future of the Canadian gaming industry.
Mobile gaming
Mobile gaming reigns supreme in the Canadian gaming market, commanding over 55% of the market share. This segment is projected to generate $2.8 billion in revenue by 2025, driven by factors such as convenience, accessibility, and advancements in mobile technologies like 5G. Meanwhile, the legalization of casino gaming across various Canadian provinces has fostered a thriving mobile gambling, supported by numerous legal operators, including prominent ones like casino Canada. Together, these developments underscore the dynamic growth and evolution of Canada’s gaming landscape.
Why mobile games are dominating the Canadian market
- Platform preference – Studies show that about 58.3% of Canadian gamers prefer playing their favorite games on mobile devices. The convenience and accessibility of smartphones have contributed to this market dominance over other platforms.
- Monetization strategies – Most mobile gaming platforms in Canada are free-to-play, with operators monetizing through in-app purchases and ads. Fortunately, Canadian players are always willing to spend money enhancing their experience, creating an economically stable gaming industry.
- Hypercasual gaming – Hypercasual gaming applications are growing popular in the Canadian market. In 2023, hyper-casual puzzle apps accounted for over 64 million downloads in the country. These games are growing popular due to their simple mechanics and fast-paced gameplay.
The growing popularity of esports
Canada has a growing esports scene, hosting multiple tournaments like the DreamHack Montreal and Northern Arena. These events attract thousands of esports enthusiasts, pro gamers, sponsors, and advertisers.
Esports growth in the Canadian market has also given rise to professional teams like the Toronto Ultra and Shopify Rebellion, competing in games like League of Legends and Rainbow Six Siege. The industry presents huge economic growth, and it’s expected to generate $138.9 million.
The Indie gaming scene is flourishing
The Canadian independent game development market is thriving, delivering critically acclaimed titles like Cuphead and Celeste. This growth is fueled by the rise of government programs like the Canadian Media Fund and gaming incubators like the Toronto Game Incubators, which deliver much-needed support.
Several Indie gaming studios have already established a huge fanbase with the creativity in crafting unique games that resonate with players worldwide. However, there are still several challenges that Indie game developers in Canada are striving to overcome, including securing funding in this highly competitive market.
Embracing inclusion and diversity
Inclusion and diversity are critical gaming trends to the growth and sustainability of the Canadian gaming industry. Organizations such as the Game Changer Collective and Canadian Women in Gaming are leading the way, promoting diversity and inclusion in gaming establishments and development teams.