Facebook continues to be a powerful platform for business growth, with more than three billion active users—significantly more than Instagram’s two billion or TikTok’s 1.5 billion users, according to Statista . This massive audience creates diverse opportunities for both content creators and business owners to generate revenue.
Let’s explore seven practical ways you can start monetizing your Facebook presence today.
7 ways to make money on Facebook
- Add paid subscriptions
- Partner with brands and creators
- Accept Facebook Stars
- Use content monetization tools
- Create a Facebook Shop
- Sell on Facebook Marketplace
- Run Shops ads
Whether you’re a content creator building an audience or a business owner looking to boost sales, here are seven proven ways to generate revenue on Facebook:
1. Add paid subscriptions
You can create recurring monthly revenue by offering exclusive content to your most engaged followers through paid subscriptions. This approach helps you build a dedicated community while creating predictable income from your target audience.
For example, comedian Daphnique Springs offers her 4.2 million followers exclusive content and other benefits for $9.99 per month.
Get started: To get started, you’ll need a Facebook page in Professional mode with either 10,000 followers or more than 250 return viewers. Your page must also have 50,000 post engagements or 180,000 watch minutes in the past 60 days. Note that this feature is currently invite only .
2. Partner with brands and creators
Creating content through brand collaborations is a key way content creators make money on Facebook. Brands pay you to create content that helps build their brand awareness and reach new audiences.
For business owners, partnering with social media influencers takes initial investment but can drive sales and build brand trust. Facebook’s paid partnership advertisements let you feature influencers marketing your products in your ads.
Pet company Bark proved this strategy with its BarkBox subscription service. According to a Facebook case study, the brand’s Reels-style partnership ads on Facebook and Instagram drove 13% more subscriptions than traditional ads.
Get started: As a creator, you must tag sponsored posts using Facebook’s paid partnerships tool—just click the handshake icon when posting, add the brand’s page URL, and publish. Try reaching out first to brands you already use and trust—these will make for the most authentic partnerships.
As a business owner, start your influencer marketing journey by finding relevant creators who align with your brand, preparing clear content guidelines, and planning your outreach strategy.
3. Accept Facebook Stars
Facebook Stars let viewers support your content financially during livestreams, videos, or text posts. When viewers send you Stars, Meta pays you 1¢ per Star, creating a direct way for your audience to show appreciation for your content.
Get started: Requirements to earn Facebook stars:
- Following: At least 500 followers
- Account age: Minimum 30 days
4. Use content monetization tools
Facebook Content Monetization combines video ads, Reel ads, and performance bonuses into a single program. As of October 2024, this program remains in beta and is invite-only.
Business owners can place video ads in creator content without an invitation. Keep your ads under 15 seconds and with a skip option for best results, though Facebook accepts ads between 5 seconds and 10 minutes.
Get started: If you’re an established content creator who wants to start making money from advertising, fill out the content monetization interest form. Brands can create video ads to play in creators’ content without joining the program.
5. Create a Facebook Shop
Social commerce is growing—nearly half of American consumers now buy through social media. A Facebook Shop lets you sell products directly through your brand’s Facebook page, with mobile checkout options for buyers.
Shopify merchants can connect their Shopify store directly to Facebook Shop. Customize your shop with product collections, promotional banners, and product descriptions. Note that Facebook requires shops to offer on-platform checkout, and Shops only display on mobile devices.
Get started: To build a Facebook Shop, create a business profile and upload your products to a digital catalog. Then add photos, descriptions, and create your product collections.
6. Sell on Facebook Marketplace
With over one billion monthly users, Facebook Marketplace helps both casual sellers and business owners reach local buyers. Write compelling product descriptions and choose the right categories to help shoppers find your items. You can also join groups focused on local sales.
Get started: Upload items to Facebook Marketplace by selecting “Create New Listing” on the platform’s page. Remember that some products, like health care items, aren’t allowed.
7. Run Shops ads
Shops ads help drive sales by connecting viewers to your Facebook Shop. You can direct shoppers to your shop’s homepage, specific product pages, or collection pages featuring multiple items. Choose between manual ad or automatic updates that sync with your product catalog.
Get started: You’ll need a Facebook Shop and product catalog to run Shop ads. You’ll also need to decide where to direct interested viewers and whether to create your ad manually or automatically.
Making money on Facebook: Requirements and eligibility
Whether you’re a business owner planning to sell on Facebook or a content creator hoping to earn through features like Stars and subscriptions, your page or profile needs to meet eligibility requirements.
Facebook has community guidelines that prohibit bullying, scams, and violent or graphic content. Breaking these rules will result in lost monetization eligibility. Check your status under the monetization tab in your Meta Business Suite (for business pages) or under “monetization” in your professional dashboard (for creator profiles).
You’ll also need to:
- Set your profile to professional mode
- Have an established Facebook presence for at least 30 days
- Post authentic, original content
For Facebook Marketplace sellers, you only need to be at least 18 years old and follow the platform’s terms of service.
How to make money on Facebook FAQ
Can you make money on Facebook?
Yes, you can make money on Facebook. The platform offers several features that let creators and brands monetize their content and drive sales. Options include brand collaborations, subscription revenue, and Facebook Shop.
How many views do you need to get paid on Facebook?
View requirements depend on monetization method. You need either 250 return viewers or 10,000 followers to set up subscriptions. Marketplace selling doesn’t require any views.
How do you get paid on Facebook?
Facebook offers multiple payment methods including subscription revenue, Stars, Facebook Shop sales, and Marketplace transactions.
How many Facebook followers do you need to make money?
Follower requirements depend on your chosen method. While Facebook Marketplace doesn’t require followers, you’ll need 500 followers to earn Stars and either 10,000 followers or 250 return viewers for subscription revenue.