The online casino market in Canada has seen momentous growth over the past few years. From new game releases to exciting online promotions, there have been many features that attract Canadians to these sites. We spoke with the experts at CasinoRIX on how media and new events influence player behaviour.
It’s no secret that more online casino brands are using the power of the media to attract more traffic to their site. But, is this technique driving in more revenue? Let’s see what CasinoRIX has to say based on their expert analysis. Â
Political News and Regulatory Announcements
In 2021, changes were made to Canada’s gambling laws, legalizing single-event sports betting. With this news, many online sports betting platforms launched across the country. Canada’s sports fan base was thrilled by this news, flocking to these convenient gambling sites to place bets on their favourite games.
The following year, in 2022, it was announced that Ontario would become the first province to have a provincial regulation gambling market. All online casinos in Ontario must have a valid AGCO (Alcohol and Gaming Commission of Ontario) license to operate within the province. This legislation change led to a bunch of new trusted casinos appearing at the market, CasinoRIX ON lists all of them on https://casinorix.com/ca/ontario/new-online-casinos/. This announcement helped players to trust Ontario casinos more because AGCO ensures transparency about security, fairness, and responsible gambling.
Global Health and Crisis Events
The COVID-19 pandemic also had a significant impact on Canada’s online casino industry. Lockdowns and social distancing led to more people looking for entertainment options at home. Even as restrictions eased up, people were still interested in online casinos because of the convenience and excitement.Â
Legal online casinos seen a surge in traffic and revenue during the pandemic. This made sense because most people were stuck at home. But, the experts at CasinoRIX noted that popular casinos brands were able to use this period to zone in on building customer trust and retention. They also utilized effective marketing techniques. This kept people coming back and continued to attract new players as the world got back to normal.
Unfortunately, natural disasters have had the opposite affect on the online casino market. Storms and disasters that disrupt power and internet prevent people from using their favourite gaming platforms. Disasters can also affect how people spend money, which can lead to a decline in casino revenue. Â
Economic News and Market FluctuationsÂ
One area that the CasinoRIX experts believe plays the biggest impact on Canadian gambling behaviour is the economic and market fluctuations. The #1 rule for responsible gambling is to only wager money you can afford to lose. When the economy takes a hit and unemployment rates rise, fewer people have an entertainment budget for online casinos.
However, vulnerable players are highly at risk during these times. They may have the urge to log in to their casino account and put money down in hopes of hitting a multiplier. This is something the CasinoRIX team suggests avoiding at all costs. There is never a guarantee of winning, so players shouldn’t risk financial strain to play games.
Sports News and Major Sporting EventsÂ
There are a lot of sports fans in Canada. Major sporting events get a lot of attention. People buy tickets months in advance and clear their schedules to watch their favourite teams play live. While these events are thrilling to begin with, placing a bet adds an additional layer of excitement that keeps the audience on the edge of their seats.
Canadians can use sports betting platforms to place live bets as they watch the event. Major events, like the Super Bowl and World Cup, bring a surge of traffic to these sites. Platforms that feature live streaming also attract members who don’t have cable to watch the match at home.
One way that online sports betting platforms attract more engagement during sporting events is by hosting promotions. This could be through deposit bonuses, free chips, or risk-free bets. These offers bring sports fans to the page and keep them on it as they watch the event.
Cultural News and Celebrity Influence
Celebrity influence plays a big role in attracting people to casino platforms. Popular casino brands have collaborated with celebrities and influencers to spread the word about their services. This is a very effective marketing plan because the celebrities and influencers have massive social media followings that see the content they post about the casino.Â
Popular figures also catch people’s attention. Fans of the celebrity are more likely to stop and listen to what they have to say about the service. They will feel connected to the brand based on what their favourite celeb or influencer is saying.
On the other side of things, media scandals can have a negative effect. This can happen when news breaks about a celebrity having a major loss, like when Michael Jordan lost $1 million on a single golf game. Hearing about massive losses can have people thinking twice about gambling.
Conclusion: The Broader Implications of News Events on Online Casino Dynamics
Casino news events play a big role in keeping players informed about the industry. As positive news about online casinos is released, like new games and promotions, it can drive a higher amount of traffic to these platforms. But, negative news, like economic declines and major losses, can slow down traffic to online casinos.