We recently compiled a list of the Jim Cramer’s Top 10 Must-Watch Stocks Today. In this article, we are going to take a look at where NIKE Inc. (NYSE:NKE) stands against the other must-watch stocks according to Jim Cramer.
Jim Cramer recently discussed Nvidia’s latest earnings report on Mad Money. Despite a solid quarter, the company did not exceed the high expectations set by investors and failed to deliver its key products quickly enough to sustain its previous extraordinary performance. This disappointment led to a relatively muted market reaction, with only modest movements in major indices.
“Turns out that the company is mortal after all. Even though it reported a great quarter last night, it wasn’t able to deliver its key product fast enough to allow the company to do what it’s done so many times before: blow away earnings and raise forecasts to unfathomable levels. The company didn’t define today’s trading because it failed to dazzle in the way that so many money managers had come to expect. The major indices didn’t move much—the Dow advanced 244 points, the S&P was basically flat, and the NASDAQ dipped just 0.23%.”
Cramer expressed relief that the company’s quarter brought an end to the unrealistic expectations that had surrounded the stock. He emphasized that the company is not a miracle company but a firm specializing in high-performance chips that enhance productivity and problem-solving. Cramer noted that the market had unfairly elevated the company to a status where it was expected to perform miraculous feats beyond its actual capabilities.
“My response to all this? Goodness gracious! With this quarter’s results, the albatross of perfection is now gone; the millstone has been shredded. As much as I love the company, I’m thrilled that we can finally return to a market where there are many important stocks representing many important trends, rather than just one stock capturing the attention of legions of investors—many of whom have no idea what it does, let alone where it fits into the technological food chain.
What I’m saying is that, in the end, the company isn’t a concept; it’s not a cult; it’s not a miracle maker. It’s a company that designs incredibly fast chips that enable rapid calculations to help companies speed up problem-solving and improve productivity. You can’t ask the company’s Blackwell chip to cure cancer or put a man on Mars, and it certainly can’t bring about world peace. Yet, when you look at how this stock was trading in recent weeks, the market was basically asking CEO Jensen Huang to do all these things and more.”
He believes the company should be held as an investment, not traded based on fluctuating expectations. While acknowledging that the stock had become overvalued before the quarter, Cramer maintains his belief in the company’s value.
“Right now, it looks like the company can expand customer gross margins—important but not earth-shaking, especially since the enterprise is the client, not you; you won’t even see it. Now that this quarter is in the rearview mirror, my hope is that those who wagered on the stock, rather than invested in the company, will finally move on. No more exacting comparisons with AMD, please. We need to go back to a world where we value the company like any other company, with a reasonable price-to-earnings (P/E) multiple based on its growth.”
Jim Cramer also addressed the question of whether AI investments are yielding tangible returns, especially in terms of improving gross margins. He noted that many of the most convincing AI applications have taken time to develop. Early investment in AI often focuses on training models, and only after this stage can AI start delivering practical benefits. Cramer emphasized that AI’s most significant impacts are typically in enterprise settings rather than for individual consumers.
“For the skeptics, the most compelling AI use cases have been slow to develop. Much of the early investment goes toward training AI models. Only after this process comes to fruition can artificial intelligence actually do something useful for users. It’s important to note that most areas where AI is truly useful are enterprise-oriented.
As a consumer, you may not see how effective these models can be. Keep the term “enterprise” in mind, because it means it’s not aimed at individual users. That’s why tonight I’m going to start something new: a running list of some of the best AI use cases we’ve heard about.”
To highlight the progress in this area, Cramer is introducing a new feature: a running list of notable AI use cases. He pointed out that some AI applications have been in use for a while. For instance, OpenAI generates revenue from its ChatGPT offerings, with a free version available alongside paid subscriptions like ChatGPT Plus for $20 a month and more expensive options for businesses.
“Some of these have been around for a while. For example, there’s a free version of ChatGPT, but OpenAI generates revenue from $20-a-month ChatGPT Plus subscriptions, as well as higher-priced offerings for enterprise customers. The same goes for Gemini and Claude, which have similar pricing. Microsoft’s Copilot functionality and Adobe’s Firefly tools have also been part of their broader product suite since late last year. Both are money makers.”
Our Methodology
This article reviews a recent episode of Jim Cramer’s Mad Money, where he highlighted ten stocks with notable growth potential. It also examines hedge fund perspectives on these stocks, ranking them from least to most owned based on hedge fund ownership.
At Insider Monkey we are obsessed with the stocks that hedge funds pile into. The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A team of trainers and athletes displaying a wide range of athletic and casual footwear.
NIKE Inc. (NYSE:NKE)
Number of Hedge Fund Investors: 66
Jim Cramer, after reviewing NIKE Inc. (NYSE:NKE)’s fourth-quarter earnings call, identifies a significant issue beyond just consumer concerns—it’s quality control. As a long-time NIKE Inc. (NYSE:NKE) customer and former runner, Cramer has noticed a decline in product durability, particularly with Nike shorts falling apart. He believes that until NIKE Inc. (NYSE:NKE) addresses these quality issues, they will continue to weigh down the stock.
“After listening to Nike’s fourth-quarter earnings call, I have to say we’ve got a bigger issue than just the consumer problems I mentioned—it’s quality control. I’ve been buying Nike my whole life; I’m a runner and ran in college. What I’ve noticed recently is that the shorts are falling apart. Until they address this issue, I think it’s going to act as an overhang on the stock. Nike needs to understand that product quality matters to us consumers.”
NIKE Inc. (NYSE:NKE) is an attractive investment due to its strong financial performance and strategic efforts, even though it faces some short-term challenges. In the first quarter of fiscal 2024, NIKE Inc. (NYSE:NKE) generated $12.94 billion in revenue, a 2% increase from the previous year, driven by strong demand in key regions like Europe, the Middle East, and Africa. Footwear sales in these areas rose by 12%, highlighting NIKE Inc. (NYSE:NKE)’s success in capitalizing on global opportunities.
NIKE Inc. (NYSE:NKE) also improved its gross margin by 110 basis points in the fourth quarter of fiscal 2024, thanks to effective pricing strategies and lower logistics costs. This margin improvement, along with a 5% increase in wholesale revenues, reflects strong demand and efficient operations. NIKE Inc. (NYSE:NKE) is addressing its North American challenges by focusing on a balanced product portfolio and investing in innovation. These strategies set NIKE Inc. (NYSE:NKE) up for long-term growth, strengthening its position and supporting a positive outlook for its stock.
Mar Vista Focus strategy stated the following regarding NIKE, Inc. (NYSE:NKE) in its Q2 2024 investor letter:
“NIKE, Inc.’s (NYSE:NKE) stock declined following management’s revised forecast for fiscal year 2025, projecting negative mid-single-digit revenue growth instead of the previously anticipated positive growth. The company has observed a marked slowdown in lifestyle product sales since April, a trend that persisted into June. Our current projections indicate that both sales and earnings will fall 15-20% below the conservative estimates set by management just a quarter ago. This substantial downward revision in sales and earnings is attributed to insufficient product innovation, wholesale channel shift, and intentional reduction of supply in lifestyle franchises. While the negative adjustments to guidance could potentially act as a clearing event for the stock, the degree of conservatism in the new projections remains uncertain.
Nike maintains its position as the global leader in sportswear. However, its revenue growth has been hampered by a lack of innovation, and its recovery is further complicated by deteriorating macroeconomic conditions in the US and China. The company’s renewed focus on innovation and efforts to re-engage with wholesale channels may eventually help restore growth, but we believe increased skepticism regarding management’s ability to execute is justified.”
Overall NKE ranks 5th on our list of Jim Cramer’s must-watch stocks today. While we acknowledge the potential of NKE as an investment, our conviction lies in the belief that under the radar AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than NKE but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.