Luxury travel specialist Kensington has revealed the results of its rebranding effort, with the goal of reaffirming its commitment to offering the world’s most personal travel experiences.
The company says a fresh brand identity under the theme ‘See The World, Differently’ speaks to its vision of curating unforgettable private journeys for discerning travellers.
“Each experience is crafted with the belief that luxury’ is not a one-size-fits-all concept but rather an expression of what resonates most with each unique traveller.”
Kensington executive team (from left to right): D’Arcy Delamere, Jeff Kwan, Michelle Small, Helen Giontsis, Matt Cammaert, Shawn Boyd, Daniel Finkel. (Photo Credit: Kensington Tours)
Kensington says the heart of the rebrand lies in its philosophy that luxury is not defined by a singular style but by understanding each client on a profoundly personal level. With personalization at the core of its itineraries, the company’s goal is to create a journey that not only meets but exceeds travelers’ hopes and expectations.
Kensington has seen an ongoing evolution since its founding in 2006 specializing in African safaris. Since then, the company has grown to offer travel experiences in over 120 countries across the globe. Kensington aims to not only help travellers see the world better but also experience it in ways that set it apart from competitors, focusing on private-guided, custom travel experiences that leave a lasting impression.
“Our North Star is always to enable travellers to see the world better. The ultimate luxury is understanding the client so intimately that we truly understand their interests and priorities to create the journey of a lifetime,” said Matt Cammaert, Senior Vice President of Marketing and Outside Sales.
“This rebrand is a reflection of our unwavering commitment to placing the customer at the centre of everything we do, as we continue to expand and elevate luxury travel experiences.”
Tangible manifestations of the rebrand include a new water mark, tone of voice, and a fresh update to the existing website with a new and enhanced version to follow in spring 2025.
Kensington Cruise combines luxury cruising with curated pre- and post- stays. (Photo Credit: Kensington Tours)
Kensington’s rebranding introduces an expanded portfolio of sub-brands:
· Kensington Tours: The core brand offering bespoke, private-guided itineraries designed by expert Destination Specialists.
· Kensington Cruise: Redefining the traditional cruise experience by crafting journeys that extend beyond the voyage through seamless pre- and post-cruise packages, Kensington Cruise collaborates with premier luxury cruise lines to enhance every aspect of travel. With private-guided shore excursions available in over 200 ports, guests enjoy unique access to local culture, history, and hidden gems tailored to their preferences.
· Kensington Villas: A curated selection of over 1,000 hand-selected villas worldwide offering an immersive luxury experience where the setting is not just a backdrop but a core part of the journey. Stays are enhanced with attentive, concierge-level service, including private chefs, dedicated drivers, yoga instructors, and other professionals.
· Kensington Air: Tailored commercial air travel services that ensure a smooth journey from start to finish.
· Kensington Private Jet: Specializing in private jet bookings, delivering the ultimate in luxury and convenience.
Social Impact Commitment: Kensington says it has been dedicated to making a positive impact around the world since its inception. As part of its rebranding, the company reaffirms its commitment to social responsibility by donating 1% of its annual sales to charitable and non-profit organizations globally. Additionally, Kensington invites its clients to join in this mission by adding 1% of their trip’s price to their payment, doubling the impact.