“From exclusive HBO programming and award-winning originals, to hit series and blockbuster movies, Crave’s content offering is unparalleled in Canada and this campaign is built to showcase that in a fresh, unique, and engaging way,” said Jon Arklay, Vice President, Brand, Marketing, and Creative, Bell Media. “With dynamic and playful homegrown talent at the forefront of the creative, we want all Canadians to know there’s always something great to watch on Crave.”
The English spot is available HERE, and the French spot can be viewed HERE.
The TV spots, starring Canadian actor, creator, producer, writer, and host Boman Martinez-Reid, and Katherine Levac, one of Québec’s most popular personalities, is packed with playful humour and takes viewers on an entertaining tour of Crave’s vibrant mix of popular TV and movie genres – from heartwarming rom-coms, and adrenaline-pumping thrillers, to gripping dramas and fantastical adventures, reinforcing its key brand message: Crave. Endlessly Entertaining. The promo runs throughout the fall during key, primetime slots, including NFL and NHL games, and CTV’s all-new programming line up.
The OOH campaign utilizes captivating visuals and a new integration of the Crave app icon to highlight the streamer’s most popular genres. The Crave app logo is seamlessly integrated in images depicting crime thrillers, reality series, fantasy shows, exotic mystery dramas, and more.
The campaign concept was developed by LG2 in Montreal. All creative was produced by in-house by Bell Media’s Creative team.