New vacation trends has Canadians keeping it cool

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Climate concerns and travel uncertainties are forcing Canadians to rethink how they vacation.

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A new study found that the interest in “cool-cations” — cooler, off-peak destinations — are the hot spots of choice as Canucks are not only looking for downtime, but relief from extreme weather and hordes of people.

Of course, there are many who want to get away to a locale where they can lay poolside or by an ocean and soak up all the rays. But increasingly, Canadians are looking for climate-resilient places that offer peace of mind.

“‘Cool-Cations’ address a growing need for climate-conscious and comfortable travel,” Chadd Andre, executive vice president at Flight Centre Canada, said in a statement.

“Canadians are drawn to destinations with temperate climates, natural resilience, and opportunities to avoid heat, overcrowding, and weather-related disruptions.”

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The study, by YouGov and commissioned by Flight Centre Canada, relied on a sample of 1,066 Canadians who said they are likely to travel for pleasure in the next 12 months. It found that more than half (54%) are concerned about travel disruptions, while 41% worry about severe weather when choosing their holiday destinations.

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Of those surveyed,  82% said they have experienced a travel disruption in the past year. One in three of those travellers reported a flight was cancelled due to severe weather.

Despite the struggles, more proactive planning including booking earlier (many have already booked for next spring) and travelling during off-peak times allows Canadians to enjoy their vacations.

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And there’s something to be said about the natural beauty that comes with cooler climates. For those who aren’t fans of crowds and overheating, it’s definitely worth considering.

Top 10 “cool-cation” destinations for 2025

Churchill, Man.
The “Polar Bear Capital of the World” offers tours and beluga whale kayaking in a natural setting.

Queenstown, New Zealand
Yes, there are a range of conditions across the country but head to the Southern Alps for skiing, snowboarding and other adventure activities.

Scandinavia
Whether it’s Norway, Sweden or Denmark — or all of the above — the panorama of all three sets the scene as you explore fjords, forests and charming villages.

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Yellowknife, NWT
Why go to Iceland when you can stay closer to home and witness the Northern Lights, go dog sledding, and enjoy a cozy Arctic stay?

Switzerland
Take in the Swiss Alps with scenic train rides and other winter activities.

Portland, Maine
The coastal charm, culinary delights, and relaxed atmosphere can’t be beat.

Ladakh, India
The cold, dry, high-altitude desert in the Himalayas provides incredible landscapes, rich culture, and pristine lakes.

Salt Lake City, Utah
You won’t want to leave the “Crossroads of the West,” where you can get in some world-class skiing, or head south to Utah’s magical red rock country.

Sarajevo, Bosnia
For those looking for a different experience from other European cities, you will fall in love with the stunning old town, and its mix of architectural styles hailing from different eras in the city’s rich history.

Riga, Latvia
This unique Baltic gem is packed with historic architecture and arts, which is no surprise given the capital city is a UNESCO World Heritage Site.

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