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Quebec’s travel industry pioneer Ken Harris is Canada’s EY Entrepreneur Of The Year® 2024

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Program celebrates three decades by recognizing national winners and special honourees for their leadership and impact

TORONTO | TRADITIONAL TERRITORIES OF THE MISSISSAUGAS OF THE CREDIT, THE ANISHNABEG, THE CHIPPEWA, THE HAUDENOSAUNEE AND THE WENDAT PEOPLES, Nov. 27, 2024 /CNW/ – Ken Harris, CEO and founder of Plusgrade — an ancillary revenue solution for the global travel industry — is Canada’s EY Entrepreneur Of The Year® 2024. After initially receiving the provincial title on October 9, Harris was honoured at the awards show in Toronto last night. He was selected by an independent panel of judges for his business being rooted in global transformation and innovation and his dedication to enhancing customer experiences.

EY logo – Shape the future with confidence (CNW Group/EY (Ernst & Young))

“Ken’s journey is a testament to the power of innovation and perseverance. His leadership at Plusgrade has revolutionized the way travel companies approach ancillary revenue, creating new opportunities for growth and enhancing the overall travel experience for millions of passengers,” says Rachel Rodrigues, EY Entrepreneur Of The Year® Canada Program Director. “His proactive approach to addressing industry challenges and dedication to inclusivity have set a new standard for entrepreneurial excellence in Canada.”

Harris’ journey began with a simple observation during his travels: the potential to monetize empty premium seats. Now partnering with over 200 companies across airlines, hotels, cruises and railways in 60 countries, Plusgrade’s innovative solutions have changed how travel operators generate additional revenue while enhancing customer experiences. The company’s strategic growth includes the acquisition of Points, a global leader in loyalty commerce, and UpStay, a provider of upgrade and ancillary revenue solutions for the hospitality industry.

At the award ceremony hosted at The Royal Conservatory of Music, four National Award winners were also recognized, along with three National honouree recipients. Next up, Harris will represent Canada on the global stage, competing against winners from more than 50 other countries for the title of EY World Entrepreneur Of The Year™ in Monaco in June 2025.

EY Entrepreneur Of The Year National Award winners:

Tobyn Sowden | Redbrick (Pacific)

Denis Jones | Deveraux Group of Companies (Prairies)

Clive Kinross | Propel Holdings (Ontario)

Hakan Uluer | The Bertossi Group (Atlantic)

Ken Harris | Plusgrade (Québec)

National Honouree Citations:

Jeff DirksKBL Environmental Ltd.

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