Sunwing Vacations Group recently hosted ‘Amplify,’ its second annual leadership event. The gathering brought together approximately 150 leaders across the group’s six vacation and retail travel brands.
The day consisted of celebration and learning about key business, brand and strategic updates that are positioning the group for continued future growth.
‘Vacations’ is in the name, so all presenters wore matching tropical-inspired shirts emblazoned with flamingos and palm leaves to elevate the vacation vibes of the event throughout the day.
Highlights from this year’s Amplify Leaders Event included
· A retrospective on the business over the past year and key milestones from Andrew Dawson, President of Sunwing Vacations Group.
· Highlights for the upcoming winter season and the group’s strategic vision for the future from Samantha Taylor, Chief Marketing and Digital Officer for Sunwing Vacations Group.
· A presentation from Alexis von Hoensbroech, WestJet Group CEO, on the importance of the vacations business to the WestJet Group’s overall growth.
· An executive panel discussion addressing questions from attendees.
· Guest presentations from Sunwing’s longstanding resort partner, RIU Hotels & Resorts, and from Sunwing’s partner in destination, NexusTours.com.
· Key brand and business updates from Sunwing Vacations, WestJet Vacations and WestJet Vacations Quebec, SellOffVacations and Vacation Express.
Sunwing’s President of Tour Operations Andrew Dawson. (Photo Credit: TravelPulse Canada)
“We had an incredible day at Amplify this year, sharing key business updates, addressing challenges and opportunities in the travel industry and, most importantly, celebrating our passionate leaders who strengthen our business and make our company thrive,” said Andrew Dawson, President of Sunwing Vacations Group.
“It was an excellent kick-off to our upcoming winter season, which will see us bringing more Canadians to more sun destinations, and we cannot wait to deliver an incredible winter season for sun-seekers from coast to coast.”
Samantha Taylor, Chief Marketing Officer for Sunwing Vacations Group. (Photo Credit: Sunwing)
“Last year, we unveiled the new brand positioning for Sunwing Vacations Group to leaders, and this year we built on that incredible momentum by sharing more about the strategic pillars for our continued success,” added marketing leader Taylor.
“It was an inspiring day learning about each brand’s marketing efforts for this winter, key markers for the future growth of the business, and to celebrate what truly makes our company great: our passionate leaders and employees, who inform our epic culture every single day while making vacation dreams come true for our cherished customers.”