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Elf

Elf Beauty says short-seller Muddy Waters’ allegations are ‘without merit’

(Reuters) - Elf Beauty said on Thursday allegations by short-seller Muddy Waters about the beauty company overstating its revenue and...

Elf Beauty bets big on rural market with Dollar General partnership

By Ananya Mariam Rajesh (Reuters) - Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a...

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