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Laurent Freixe

Nestle to cut costs, boost marketing under CEO Freixe

VEVEY (Reuters) -Nestle will boost advertising and marketing, trim costs, carve out its water and premium drinks businesses into a...

Nestle’s KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal

By Richa Naidu LONDON (Reuters) - Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new...

Analysis-Nestle CEO Freixe’s turnaround plan faces challenge from weak consumer

By Richa NaiduLONDON (Reuters) - Nestle's plans under new CEO Laurent Freixe to restructure and sharpen its focus on its top brands were welcomed...

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