- Crunch Canada is the primary Crunch Fitness franchisee in Canada, serving more than 90,000 members across 19 clubs in Ontario and Alberta
- Based in New York, Crunch Fitness serves 2.5 million members with more than 460 gyms worldwide
- Trive Capital is a Dallas-private equity firm with more than $7 billion of regulatory AUM
Trive Capital and 808 Capital Partners have invested in Crunch Canada Holdings, a Crunch Fitness franchisee headquartered in Cambridge, Ontario.
No financial terms were disclosed.
Crunch Canada is the primary Crunch Fitness franchisee in Canada, serving more than 90,000 members across 19 clubs in Ontario and Alberta. Crunch Canada also has 13 franchised clubs, which together serve an additional 45,000 members in Ontario and Quebec.
Crunch Canada’s origins date back to 1976, when the Hodgson family opened its first fitness club in Kitchener, Ontario.
Commenting on the deal, Jared Reyes, managing director at Trive Capital, said, “Trive is impressed with the Crunch Canada team’s track record of opening and operating clubs, in addition to supporting its network of franchisees in Canada. We see significant opportunity in the Canadian market to expand the company’s footprint and membership base.”
Based in New York, Crunch Fitness serves 2.5 million members with more than 460 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico and Spain.
Trive Capital is a Dallas-private equity firm with more than $7 billion of regulatory assets under management. It focuses on investing equity and debt in strategically viable mid-market companies.
808 Capital Partners is a Maui, Hawaii- private equity firm focused on verticals in the consumer sector.